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UDC 811.11
TYPES OF ANGLO-AMERICAN LOANWORDS IN THE GERMAN ADVERTISING TEXTS
Smirnova Anna Gennadevna1, Anokhina Tamara Olegovna2
1Kemerovo State University, PhD, associate professor
2Kemerovo State University, student
1Kemerovo State University, PhD, associate professor
2Kemerovo State University, student
Abstract
This article is devoted to the study of Anglo-Americanisms in the German advertising texts. German advertising texts reflect the current state of German society in which English language plays a significant role. The authors of the study conducted the research, which revealed what methods of the words loaning is the most frequency in the German advertising texts. Direct loanwords, without changing the meaning of the words, prevails the other methods of importation. However, there are other ways of loaning words, which assimilate in the German language, adapting to the rules of the German language.
Keywords: advertising texts, Anglo-Americanisms, assimilation, German, loanwords, pseudo-Anglicism
Article reference:
Smirnova A.G., Anokhina T.O. Types of Anglo-American loanwords in the German advertising texts // Philology and literature. 2016. № 3 [Electronic journal]. URL: https://philology.snauka.ru/en/2016/03/1935
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