UDC 800


Bondareva Olga Alexandrovna
Kuban State University
faculty of Roman-german philology

This article is dedicated to a relevant theme of advertising translation, which is becoming very essential nowadays. Here the problems of advertising translation from the point of view of its adaptation for the target audience are examined and examples of successful translations and their analysis are made.

Keywords: adaptation, advertising, examples, translation

Article reference:
Bondareva O.A. Advertising translation and adaptation // Philology and literature. 2015. № 8 [Electronic journal]. URL: https://philology.snauka.ru/en/2015/08/1657

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