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UDC 82-845
PUN IN THE HEADLINES AS A MEANS TO ATTRACT THE AUDIENCE’S ATTENTION
Yunyazov Roman Yurevich
Ogarev Mordovia State University
Student of "Journalism" Faculty of Philology
Ogarev Mordovia State University
Student of "Journalism" Faculty of Philology
Abstract
The article details the phenomenon of language game called "pun", explains its use in modern media. The author dwells on how much attention this type of language game titles give journalists their texts. The material can be used to continue the theme of using a pun in the media. Work also can be useful to journalists as the manual on the punning titles in practice.
Article reference:
Yunyazov R.Y. Pun in the headlines as a means to attract the audience's attention // Philology and literature. 2014. № 8 [Electronic journal]. URL: https://philology.snauka.ru/en/2014/08/893
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